Cosy maxxing is the interiors trend nobody saw coming.

Except we did because it kind of happens at the same time every year, when, on November 1^st, Mariah Carey gleefully announces the start of the festive season, and we all collectively rejoice that it’s time to get our cosy on.

But while we appreciate the desire to hunker down as the nights draw in, we haven’t had a name for it until now.  

Of course the label came via a TikTok micro-trend, but cosy maxxing actually has its roots in Scandinavian hygge and British cottagecore and has evolved in 2025 to be the interior trend we all need right now.

“Cosy maxxing is all about unapologetic comfort, layering texture, warmth, scent and softness to create a home that truly envelops you,” explains Kunal Trehan, interior designer and founder of Touched Interiors. 

“It’s a gentle rebellion against stark minimalism, celebrating the beauty of lived-in luxury.

“Think of it as the interiors equivalent of a warm hug on a cold day.”

But it’s more than just a design trend, cosy maxxing is about mindfulness and self-care too.

“The philosophy behind this trend goes beyond just style, and is actually centred around wellness and wellbeing,” explains Bethan John, Founder, The British Blanket Company.

“By designing a home that feels cocooning and restful, you create an environment that reduces stress, promotes relaxation and is the ultimate retreat for the pace of day-to-day life.

“Think of it as turning your home into a sanctuary,” Bethan continues.

“Where every room, every space and every corner invites you to unwind.”

From adding depth through tactile textures to leaning into cocooning colour schemes and sculptural soft furnishings, we talked to the experts about how to get the cosy maxxed look, the 2025 way.

Lean into a cosy colour palette

Colour is the quickest way to tap into to cosy-maxxing.

Embracing a palette of comforting, enveloping hues immediately shifts the mood of a space and makes your home feel intentionally calm and cosy.

“Swap cool neutrals for richer hues, think deep caramel, moss green, chocolate, or aubergine,” recommends Kunal.

“These shades create a cocooning backdrop and instantly make a space feel more intimate.”

Simon Browne, product and trend expert at Luxaflex, suggests starting with a warm, autumn-inspired colour palette.

“Think earthy shades like caramel, rust, and deep green, balanced with soft neutrals,” he says.

Get your glow on

Step away from the big light, cosy maxxing is all about soft, glowy lighting that makes you want to stay in.

Mix table lamps, wall lights and candles in layers for lighting that makes you want to curl up with a blanket.

“Table lamps, wall sconces and flickering candles are your allies here,” says Kunal.

“Avoid harsh overhead lighting and opt for a soft, amber glow that flatters every corner.”

Introduce tactile textures

Layering textures is the quickest way to make a room feel instantly cosy maxxed.

Mix chunky knits, soft velvets and slubby linens for a low-effort design trick that adds depth, warmth and that “stay a while” vibe.

“The secret to successful cosymaxxing lies in layers,” explains Kunal.

“Combine soft knits, wool throws, plush velvets and boucle cushions.

“The more tactile, the better, it’s all about sensory richness.”

Create a ‘lived-in’ look

Adopting a cosy maxx vibe is as much about character as it is comfort.

A lived-in aesthetic lets you combine textures, colours, and objects in a way that feels unforced and completely you.

Layered blankets, casually arranged cushions, and well-loved rugs make rooms feel approachable, warm, and inviting.

“Stack your favourite books, drape blankets over armchairs, and leave a cup and saucer out on a tray,” advises Kunal.

“Imperfection adds authenticity; it’s about creating a home that feels loved and lived in, not staged.

“A few treasured pieces, a vintage vase, an heirloom rug will make the space feel truly yours,” he adds.

Clash your patterns

Pattern play is a major part of the cosy maxxing magic.

Combining different prints, in different scales gives your home personality, depth, and that effortlessly comfortable vibe the trend thrives on.

“Don’t shy away from mixing checks, stripes and florals,” says Kunal.

“As long as the colours complement, the combination will create warmth and personality.”

Get scentsy to embrace the season

One of the easiest ways to instantly transform how a room feels is with fragrance.

“Cosymaxxing is all about going all-in on comfort,” says Simon.

“Layering up fabrics, adding soft textures, warm lighting, and even a hint of scent to make your space feel truly inviting.”

Add diffusers, candles, or wax melts to enhance the sensory experience of your home. 

“Scents like cedarwood, amber, oud or spiced fig create an olfactory anchor for the season,” Kunal suggests.

Embrace natural materials

Introducing natural materials is an easy way to bring warmth and authenticity to a cosy maxxed home.

Think rattan, wood, stone or linen, textures that feel grounded, tactile, and touch-me inviting.

“Natural materials like wool and cotton come to the forefront for their warming qualities, natural breathability and timeless appeal,” explains Bethan.

“Adopting those materials in rich, deep, earthy colours help you to wind down in warmth.”

Pick your cosy maxxing zone

You don’t have to go all-in to embrace cosy-maxxing. Instead introduce it into key corners –  a reading nook, a favourite armchair, or a bedside area – with layered throws, cushions, warm lighting and tactile textures to get the vibe without overhauling your entire home.

“If you don’t want to bring it into every single space in the home, you could create specific cosy maxxing zones,” explains Bethan.

“A reading nook or cosy corner can be a safe space to relax and recharge.

“Elements like gentle lighting in warm tones, tactile fabrics and soft rugs will help to elevate the sense of warmth, helping to create spaces that feel nurturing, welcoming and beautifully lived-in.”

Cosy-up your window dressings

Window dressings are another easy place to lean into cosy-maxxing without committing everywhere.

Opt for thicker curtains, layered sheers or textured roman blinds to soften daylight and create that cocooned, cosiness as the nights draw in.

“Heavier curtains or layered blinds help create warmth and privacy,” adds Victoria Robinson, interiors expert at Hillarys.

“Don’t be afraid to mix patterns for a relaxed, eclectic feel, and dress your bed with layers of blankets and cushions for ultimate cosiness”.