Plant Power paint shade launched for new Attenborough TV show
January 9, 2022
Climate positive decorating brand, Coat Paints has launched a new shade: Plant Power. The knocked-back green with a yellow pop has been launched in celebration of Sir David Attenborough’s new BBC show, The Green Planet.
The vibrant colour is bound to make a bold statement in any home, not only in look but also about the importance of plant protection, as demonstrated in Sir David’s new programme. The Green Planet will follow him, as he travels around the forests and rainforests of 27 countries, diving into the mystery and power of plants.
To champion this new essential Sunday night viewing, Coat Paints has created a brand-new limited-edition colour, with all profits going to the World Land Trust. Sir David has been patron of the conservation charity, which protects the world’s most biologically significant and threatened habitats, since 2003.
‘Environmental impact is always at the front of our minds when we make business decisions and the importance of protecting plants and biodiversity really chimed with COAT’s values,’ said Rob Abrahams, Co-Founder of COAT Paints. ‘By launching this new colour Plant Power, we’re cheerleading The Green Planet message with real action.
‘Whether it’s waste reduction, carbon offsetting or simply the use of recycled materials, we’re an open book when it comes to sustainability – check out the Accountability section of our website. We want to be 100% transparent on the business decisions we make, and our plans for the future too. Feel free to challenge us too, it’s how we’ll all drive change and get even better.’
Plant Power is a yellow-green shade (officially known as chartreuse) found in many vibrant plants and flowers including Cymbidium Orchids, Bells of Ireland, Chrysanthemums and Hydrangeas. It is bang on trend for 2022 due to its yellow undertone, which is an optimistic call to action.
As the first Climate Positive Paint Company, COAT obsesses over its carbon footprint and double offsets any unavoidable emissions through UN Gold Standard environmental projects – largely focused on forest preservation. COAT mixes sustainable, high-grade paint that is finished fresh to order in a range of on-trend colours for use both indoors and out. Available in Flat Matt, Soft Sheen, Eggshell and Exterior Paint.
Plant Power is on sale from Sunday 9 January at 7pm at coatpaints.com – the same date and time as the first episode The Green Planet begins.
Watch the trailer here:
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