Laura Ashley launches floral-themed AW21 collection

Laura Ashley has always gone big on florals, so it’s no surprise that they’re a big part of the brand’s autumn collection. The trend was a huge part of SS21, so it’s great to see if continuing into the second half of the year.

The new Laura Ashley collection features gorgeous new designs and colours, as well as archival prints reinvented for today’s home styles. These include co-ordinated patterns available across wallpaper, soft furnishings and made-to-measure curtains. The AW21 collection comes after the successful launch of Laura Ashley’s partnership with Next, which kicked off with the SS21 collection earlier in the year.

Helen Ashmore, Head of Design, Laura Ashley said: ‘We are so excited to be launching this new AW21 range full of gorgeous print designs. It has been wonderful to delve back into the Laura Ashley archive to find prints for this new collection and see them used across all product categories.’

Moreover, the five stories launching within the collection are: Rosemore, Maryam, Romantic Living, Timeless Grace, and new bedroom design theme, Picardie. Find out more about each of these stories below…

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Rosemore

Statement floral print is all over the Rosemore Laura Ashley AW21 print. Featuring beautiful chrysanthemums, weaving leaves, large-scale roses, foxgloves and buttercups, these prints bring the autumnal outdoors in. Inspired by hand-painted antique artwork from the Laura Ashley archive, Rosemore’s rich, fern-green hue has hints of rust and highlights of ochre.

Fern Green Rosemore Eyelet Curtains, from £80

Maryam

Timeless and elegant, Maryam is the autumnal style every home needs. The earthy, crimson tones create a luxury, inviting look and the chrysanthemums add a natural touch to your interiors. It’s inspired by antique silk printed fabric discovered in the Laura Ashley archive.

Crimson Maryam wallpaper, £40; Eyelet curtains, from £80

Timeless Grace

Featuring a rich palette of dusky sea spray blues, combined with soft greys and a hint of blush pink, this rich palette is stunning. The leading design is a classic ornate Portia print with an intricate pattern including paisley accents and Jacobean style. It’s inspired by a beautiful piece of timeless, antique fabric from the Laura Ashley archive, combining simplicity with natural glamour.

Oakridge by Laura Ashley large sofa, £1400

Romantic Living

With a soft palette of warm neutrals and dove grey tones, the two new wallpaper designs, Martigues and Whinfell each bring something unique. Martigues features a subtle, yet beautiful weaving leaf and floral bloom pattern with provincial charm. Meanwhile Whinfell offers a contemporary classic backdrop with metallic and mica highlights which reflect the light.

Moonbeam martigues wallpaper, £42

Picardie

Picardie is inspired by a printed antique textile quilt from the Laura Ashley archive. The beautifully naturalistic large scale floral design features a wonderful collection of roses, foxgloves and buttercups, allowing you to bring the outside in.

Norwood by Laura Ashley chair, £950

Carolyn D’Angelo, Managing Director, Brands at Gordon Brothers and the global Laura Ashley President, said: ‘Our design team has sought inspiration in the archive to bring new products and categories to expand the Laura Ashley range and inspire our customers. We hope Laura Ashley fans will love them as much as we do.’

The products are available to buy online at Laura Ashley and Next, but they will also be on display in 48 Next stores across the UK, alongside the flagship ‘store in a store’ at London’s Westfield Shepherds Bush.

Which of the stories in the Laura Ashley AW21 collection has caught your eye? Let us know on socials! Tweet @goodhomesmag or post a comment on the Good Homes Facebook page

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