Written by Paisley Tedder

Laura Ashley launches SS21 collection at Next!

Laura Ashley, one of our favourite home brands, is returning with its SS21 home collection online and at selected Next stores

Image: Laura Ashley

The new collection from Laura Ashley, available exclusively from Next, will reintroduce some of the brands most treasured, classic home collections, alongside an array of brand-new pieces.

The products will be featured in showrooms at 48 Next stores nationwide alongside a dedicated flagship, at London’s Westfield Shepherds Bush. The range will be available online at Laura Ashley via Next, so you can look through and purchase the new collection while we’re still in lockdown.

Navy wallpapered lounge with hanging ligjht, mirror and pink accessories, goodhomesmagazine.com

Image: Laura Ashley

The collection includes signature prints, indoor and outdoor furniture, lighting, mirrors, soft furnishings, made to measure curtains, wallpapers, and more!

Relaunched stories

As part of the SS21 range, Laura Ashley are relaunching three beautifully unique stories: Animalia, Magnolia Grove and Parterre. Animalia is an elegant design that features a crane in flight, and promises to add a modern yet traditional feel to your home. Magnolia Grove which makes you think of spring blossom with natural, timeless designs. While Parterre has  a subtle floral design, inspired by a hand-painted piece of artwork from the Laura Ashley archive.

Image: Laura Ashley

Alongside these relaunched stories, Laura Ashley will also launch two new stories within this collection, Tapestry Floral and Eglantine Rose.

Helen Ashmore, head of design at Laura Ashley told us: “We have relaunched a beautiful collection of our signature patterns and styles for this new chapter. Tapestry Floral and Eglantine Rose draw on our archival heritage and make a beautiful statement in the home. With designs that appeal to a variety of interior styles, we’re excited to share this new collection.”

Image: Laura Ashley

Tapestry Floral has modernised archival roots that give a contemporary twist, it’s available in dark seaspray and slate grey. We love the gorgeous bedlinen and wallpaper within this story and know you will too! Meanwhile, Eglantine Rose is perfect for those looking for pure elegance within their interiors. You will adore the gorgeous mural wallpaper in this collection alongside the Clifton dove grey cabinet and willow chandelier.

Will you be buying anything from the new Laura Ashley SS21 collection? Tweet us @goodhomesmag, or post a comment on our Facebook page!

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