Written by Hugh Metcalf

Laura Ashley to relaunch in Next stores in 2021

Have you been missing Laura Ashley from the High Street? Well, we’ve got some good news for you…

laura ashley living room - news - goodhomesmagazine.com

Image: Laura Ashley

Laura Ashley had long been a homewares stalwart of the UK’s High Street; however, back in March, the store was another retail victim of the COVID-19 pandemic, closing its 70 stores permanently just as lockdown hit the nation, while its website also stopped trading.

If this left you with a chintzy floral hole in your life and your home, we’ve got some good news for you. Laura Ashley’s homewares will be making a return in 2021 with a new retail partner.

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Image: Laura Ashley

Where will it be sold?

Laura Ashley will be working with Next to bring its homewares back to the UK’s interiors. Its new ranges will be available online via the Next website and in selected stores. It will also be available from the Laura Ashley website.

What’s coming back?

It’s not entirely clear if any old favourites or previous products will be making a re-appearance, but you can expect a fresh take on Laura Ashley’s penchant for British heritage styles with this next chapter.  Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley said: ‘We are very pleased to be partnering with Next to take the Laura Ashley brand to the next level… Laura Ashley herself was always inspired by the past but excited about the future, so getting the chance to reinvigorate the brand is a perfect new chapter in our already fabulous story.’ Next will also be launching Laura Ashley upholstered furniture, home fragrance, mail order flowers and a new nursery range.

laura shley fabrics and wallpaper - news - goodhomesmagazine.com

Image: Laura Ashley

When will it be available?

The new Laura Ashley collection will launch in spring 2021, so not long to wait!

Are you excited for the return of Laura Ashley? Let us know! Tweet us @goodhomesmag or post a comment on our Facebook page.

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