Written by Victoria Purcell

2021’s top home-improvement trends on TikTok and Instagram

From smart homes to kitchen storage galore, a new study reveals the most popular home-improvement trends of 2021, with the top trend racking up over 1.4 billion views on TikTok!

The home-improvement experts at PlumbNation have crunched the numbers to find what’s trending on TikTok and Instagram. The number of Insta posts and TikTok views were then combined to reveal 2021’s top home-improvement trends.

Social media’s top home-improvement trend

The top home-improvement trend of 2021 is #smarthome, which racked up 1.4 billion posts across Instagram and TikTok. Not only is the nation into smart lighting and music that can be controlled with a swipe of a phone, homeowners are also into video doorbells that sync with a mobile. Plus, installing items such as smart boilers and meters can save energy and keep those bills down.

smart homes are on the rise - it was the most shared home improvements trend on social media in 2021

Smart homes are on the rise. Photo: cloudlynx from Pixabay

Read more: The Grand Designs’ guide to integrated wireless technology for smart homes

Fire pits sell out

Fire pits — clocking in at number two in the home-improvements chart with over 240 million social shares — have also become increasingly popular with many choosing to entertain at home in the garden rather than travel to a pub. Covid-19 lockdowns boosted their popular so much that fire pits sold out at many retailers.

Bioethanol Fire Pit with expensive garden furniture and views over the city

Photo: Mix 850 Bioethanol Fire Pit from Lime Lace

Read more: 8 of the best firepits for evenings outdoors

The home bar is reborn

Another lockdown home-improvement trend was the home bar — the third most popular trend of 2021. With more than 150 million posts across the two social platforms, it’s clear that many people are making this a reality in their homes.

atkin and thyme cocktail cabinet - dining room - goodhomesmagazine.com

Photo: Atkin and Thyme cocktail cabinet

Read more: How to create a stylish home bar

The top 10 most popular home-improvement trends

Gardens and outdoor spaces scored high on people’s home-improvements list, with porch, pergola, summer house and outdoor kitchen also ranking in the top 10…

Rank

Trend

Number of Instagram Posts

TikTok Views

Total Views

1

#smarthome

1.5M

1.4B

1.4B

2

#firepit

1.7M

242.6M

244.3M

3

#homebar

735.5K

149.8M

150.5M

4

#porch

900.0K

128.4M

129.3M

5

#pergola

900.7K

96.8M

97.7M

6

#summerhouse

672.3K

95.4M

96.1M

7

#blinds

841.7K

70.0M

70.8M

8

#kitchenstorage

129.6K

60.7M

60.8M

9

#skylight

940.0K

57.2M

58.1M

10

#outdoorkitchen

428.0K

45.0M

45.4M

The study also revealed that:
  • Solar panels, recycled furniture and eco-homes also ranked in the top 30 most popular home-improvement trends.
  • With 3.2 million posts across Instagram and TikTok, the freestanding tub is the most popular bathroom trend in 2021.
  • The kitchen takes the top spot as the most popular room to renovate, or at least the most popular to document on social media, with more than 130 million posts across Instagram and TikTok.

Find the full research at plumbnation.co.uk

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