firepits are one of the biggest home improvements trends of 2021
2021’s top home-improvement trends on TikTok and Instagram
November 2, 2021
From smart homes to kitchen storage galore, a new study reveals the most popular home-improvement trends of 2021, with the top trend racking up over 1.4 billion views on TikTok!
The home-improvement experts at PlumbNation have crunched the numbers to find what’s trending on TikTok and Instagram. The number of Insta posts and TikTok views were then combined to reveal 2021’s top home-improvement trends.
Social media’s top home-improvement trend
The top home-improvement trend of 2021 is #smarthome, which racked up 1.4 billion posts across Instagram and TikTok. Not only is the nation into smart lighting and music that can be controlled with a swipe of a phone, homeowners are also into video doorbells that sync with a mobile. Plus, installing items such as smart boilers and meters can save energy and keep those bills down.
Smart homes are on the rise. Photo: cloudlynx from Pixabay
Read more: The Grand Designs’ guide to integrated wireless technology for smart homes
Fire pits sell out
Fire pits — clocking in at number two in the home-improvements chart with over 240 million social shares — have also become increasingly popular with many choosing to entertain at home in the garden rather than travel to a pub. Covid-19 lockdowns boosted their popular so much that fire pits sold out at many retailers.
Photo: Mix 850 Bioethanol Fire Pit from Lime Lace
Read more: 8 of the best firepits for evenings outdoors
The home bar is reborn
Another lockdown home-improvement trend was the home bar — the third most popular trend of 2021. With more than 150 million posts across the two social platforms, it’s clear that many people are making this a reality in their homes.
Photo: Atkin and Thyme cocktail cabinet
Read more: How to create a stylish home bar
The top 10 most popular home-improvement trends
Gardens and outdoor spaces scored high on people’s home-improvements list, with porch, pergola, summer house and outdoor kitchen also ranking in the top 10…
|
Rank |
Trend |
Number of Instagram Posts |
TikTok Views
|
Total Views |
|
1 |
#smarthome |
1.5M |
1.4B |
1.4B |
|
2 |
#firepit |
1.7M |
242.6M |
244.3M |
|
3 |
#homebar |
735.5K |
149.8M |
150.5M |
|
4 |
#porch |
900.0K |
128.4M |
129.3M |
|
5 |
#pergola A message from the editor: Let us help you create the home of your dreams! Get ideas & inspiration from Good Homes every month, delivered direct to your door. Visit goodhomesmagazine.com/newsletter to sign up for the weekly Good Homes newsletter. Meet the Good Homes team at Ideal Home Show and be inspired by our on-trend roomsets. ~ Karen Walker, Editor, Good Homes |
900.7K |
96.8M |
97.7M |
|
6 |
#summerhouse |
672.3K |
95.4M |
96.1M |
|
7 |
#blinds |
841.7K |
70.0M |
70.8M |
|
8 |
#kitchenstorage |
129.6K |
60.7M |
60.8M |
|
9 |
#skylight |
940.0K |
57.2M |
58.1M |
|
10 |
#outdoorkitchen |
428.0K |
45.0M |
45.4M |
- Solar panels, recycled furniture and eco-homes also ranked in the top 30 most popular home-improvement trends.
- With 3.2 million posts across Instagram and TikTok, the freestanding tub is the most popular bathroom trend in 2021.
- The kitchen takes the top spot as the most popular room to renovate, or at least the most popular to document on social media, with more than 130 million posts across Instagram and TikTok.
Find the full research at plumbnation.co.uk
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A message from the editor:
Let us help you create the home of your dreams! Get ideas & inspiration from Good Homes every month, delivered direct to your door. Visit goodhomesmagazine.com/newsletter to sign up for the weekly Good Homes newsletter. Meet the Good Homes team at Ideal Home Show and be inspired by our on-trend roomsets.
~ Karen Walker, Editor, Good Homes