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11 TikTok cleaning trends to try in 2025 (and some to skip)

TikTok cleaning trends are taking over.

While many of us use TikTok for funny memes and viral dances, it’s increasingly becoming the go-to for advice about keeping your home neat and tidy.

That’s right, cleaning is on trend right now.

#CleanTok, as it’s become known, has become the social media platform for cleaning enthusiasts to share methods, equipment and videos of their sparklingly clean homes – and recent stats reveal that #CleanTok has more than 150 billion views. 

While household cleaning isn’t necessarily something that many people think about in terms of trends, with the rise in so-called ‘clean-fluencers’ posting viral hacks and ideas, it seems there’s a huge demand for improving the simple process of keeping our living spaces tidy.  

As the popularity of cleaning tips on TikTok continues to surge, it seems its ability to combine practicality with entertainment is what is driving its popularity, but not all cleaning trends are created equal.

“As a cleaning content creator myself, it brings me so much joy to see cleaning trends taking over TikTok, people from all walks of life sharing their tips and how they get motivated to clean,” explains Laura Mountford, AKA @lauracleanaholic, cleaning content creator, podcaster and author of Live, Laugh, Laundry: A calming guide to keeping your clothes clean – and you happy (£13.25). 

“But while lots of them are really helpful; anything to make cleaning faster and easier I am here for, there are some that should be avoided as they are purely for clickbait and to get attention.”

From “laundry stripping” and “closing shift cleaning” to “Clean me!” videos and “Sunday resets”, we spoke to the cleaning experts about the hottest trends on the video sharing platform to find out which should shape our tidy-up to-do lists and which we should side-step.

Dusting a modern bathroom
Image Credit: Pexels/Kaboompics.com

TikTok cleaning trend: Sunday reset

According to Laura this is when you spend time on a Sunday (or any day of the week that suits your schedule) to have a reset of your home.

“It involves doing the laundry, changing the bedding so you have fresh sheets and cleaning the house from top to bottom,” she advises.

“This is one of my favourite things to do to help me refocus for a fresh new week.”

Laura says this particularly cleaning trend has so many benefits because focusing your energy on resetting your home can help reduce stress and anxiety.

“If I am feeling overwhelmed a Sunday reset helps to draw a line under the old week and make way for a new one,” she adds.  

The only thing to bear in mind with this trend is that often we lead busy lives and it may not be possible to do a weekly reset.

Laura’s advice, therefore, is not to put too much pressure on yourself if you miss a week.

“For me the beauty of this trend is that whenever you need to you can just hit the reset button and start again to feel like you are back in control of your home,” she concludes.

Woman making her bed in a modern bedroom
Image Credit: Pexels/Tima Miroshnichenko

Manic cleaning

The sudden urge to thoroughly clean your home isn’t an unusual feeling, especially when the New Year or spring rolls around or you have friends arriving imminently.

Most of us have found ourselves in a state of intensely focussed cleaning, feeling compelled to clear the sink of dirty dishes or declutter an entire wardrobe, but TikTok users have now dubbed this overwhelming urge to tidy up ‘manic cleaning’.

“This is a cleaning session, often after a period of depression or anxiety, when you get a burst of energy and motivation to clean,” explains Laura.

She says the benefits that this can have should not be overlooked as particularly during difficult times the use of energy and productivity can have lots of positive effects on your mental health.

“The drawback with manic cleaning is that often it can be chaotic and using more energy than necessary darting from one task to another which can then lead to you becoming exhausted and not wanting to clean again for a while,” she adds.

Keep your cleaning station easy to access and well stocked
Image credit: Joseph & Joseph

One-hour decluttering/speed cleaning

As reported by Upmove the ‘one-hour method’ is the second most popular cleaning and decluttering trend on TikTok, attracting over 40 million views.

But what exactly is it? As you’ve probably guessed by the name this particular trend it’s based on the idea of cleaning for an hour.

However, what you might not realise is it gives you an hour to clean every day. Then once the hour is up, you can step away from the dishcloths. In basic terms you only do what you can do within the time it takes to watch an episode of the Traitors.  

“One of my all-time favourite ways to clean and declutter is to ask Alexa to set a timer for one hour and go go go!” explains Laura.

“I am a terrible procrastinator so setting the timer helps me to focus on doing the tasks I need to do and not get distracted by my phone or doing anything else but decluttering and cleaning!”

For the competitive among us, Laura says this trend is a great way to get motivated as you want to beat the timer and finish the tasks before the timer ends.

“I find this method is really achievable and helps particularly if you are feeling overwhelmed,” she adds.

“It’s amazing what you can get done in just one hour rather than spending that time scrolling TikTok watching other people clean!”

While the one-hour speed clean is a good way for time-poor households to stay on top of daily and weekly cleaning jobs, Sarah Dempsey, cleaning expert at MyJobQuote.co.uk does warn that you do need to be realistic.

“Many TikTok videos that show this process are sped up, making speed cleaning look much quicker and easier than it is in real life,” she explains.

“So, if you’re going to speed clean, set achievable goals that won’t leave you exhausted or disappointed.”

Decluttering clothes in the bedroom
Image Credit: Pexels/RDNE Stock project

TikTok cleaning trend: Product overloading

Appropriately known as “product overload”, this particular trend involves loading up a toilet, bath or sink with copious amounts of astringent cleaning products, with the tag #ProductOverload clocking up millions of views since the concept first began trending in early 2021.

But experts have their concerns.

“This is a trend to be avoided as although it may look satisfying and pretty, it can be potentially lethal,” warns Laura.

“Many of the videos are mixing chemicals which are toxic, and should definitely not be tried at home!” 

Laura says many of the videos shared to the platform are created for clickbait as they get a lot of attention, but they serve no purpose in reality.

“Overloading product is not only dangerous, but also wasteful and usually creates more mess!” she adds.

5 senses decluttering

As you might have guessed from the name, this cleaning tactic takes a holistic approach to cleaning, utilising all five senses to make sure your home is spick and span.

According to Miroslav Radov, owner of London rubbish removal company Rainbow Rubbish Removals this hack works by engaging your senses: 

  • sight (does it look cluttered?)
  • touch (does it feel right?)
  • sound (is it noisy or distracting?)
  • smell (does it stink?) 
  • taste (for kitchen items)

“This hack is beneficial if you’re looking for a more rounded approach to cleaning,” explains Miroslav.

“It also helps identify overlooked clutter and is highly intuitive.”

He recommends pairing it with practical rules like “use it or lose it” for the best results.

Woman cleaning the kitchen
Image Credit: Pexels/Cottonbro Studio

‘Clean with me’ videos

This trend on TikTok, usually layered with music or step-by-step commentary, offers real-time cleaning motivation as we, the viewer, enjoy the satisfaction of watching messy rooms or cars…etc., transform.

“What works with this trend is viewers often feel inspired to tackle their own spaces alongside these relatable, everyday comfort creators,” explains Miroslav.

“However, this trend can easily fall into passive watching instead of action; try following along actively or setting up your cleaning station first.”

TikTok cleaning trend: Laundry stripping

This deep-cleaning method on TikTok is where clothes are soaked in a mixture of: borax, washing soda (sodium carbonate), and detergent to remove built-up grime and residue.

“This can deliver satisfying and dramatic results that make old fabrics like towels, bedding, or clothes looking new again,” explains Miroslav.

But however satisfying the results are he advises using products sparingly as this can damage delicate fabrics or colours.

“Stick to durable items and use sparingly,” he adds.

stylish utility room - inspiration - goodhomesmagazine.com
Image Credit: Garden Trading

Green cleaning

This trend focuses on eco-friendly cleaning, by using natural products like vinegar, baking soda, and plant-based detergents, and reducing single-use cleaning tools.

“Green cleaning is usually appealing to those who want effective solutions that are safer for their families and the planet,” explains Miroslav.

Undeniably, the benefit of green cleaning is it is better for the environment, safer for kids and pets, and reduces exposure to harsh chemicals.

“Try investing in high-quality sustainable cleaners for those tricky jobs and some natural products aren’t as effective on tough messes,” advises Miroslav.

“It’s worth investing in high-quality sustainable cleaners for tricky jobs.”

AI-enhanced cleaning

AI is always a contentious topic, but whether you are a fan or not, experts predict it will continue to integrate into everyday household cleaning routines.

And who wouldn’t want smart home cleaning tools to give us a helping hand with the tidy-up, freeing up more time for relaxing?

“AI-powered tools on TikTok usually showcase the likes of robotic vacuums, smart mops, and apps that create cleaning schedules or decluttering plans,” explains Miroslav.

“The benefit of these tools is they supposedly save time, are highly efficient, and come equipped with customisable cleaning schedules and tips.”

However, before taking the plunge and purchasing a robot vacuum you should ensure the tools you want to invest in are compatible with your home setup (e.g. stairs, carpet types), as these tools are usually very expensive. 

Decluttering clothes in the bedroom
Image Credit: Pexels/RDNE Stock project

The ’15-minute declutter challenge’

This TikTok challenge encourages setting a 15-minute timer to quickly tackle the clutter in a specific area, making decluttering feel manageable and motivating with its low-pressure, time-efficient approach – you stop when the timer ends.

“This is very low-pressure, time-efficient, and easy to fit into busy schedules,” advises Miroslav. “Tryfocusing on specific zones (e.g. a drawer or shelf) to maximise impact as this could lead to unfinished large spaces.” 

‘Clean as you go’ routines

The ‘Clean as you go’ trend is tackling those smaller cleaning tasks in real time, such as wiping counters after use and putting dishes away immediately.

“The benefit of this is it prevents mess build-up; and keeps spaces consistently tidy without overwhelming cleaning days,” advises Miroslav.

“As this hack requires discipline, try setting reminders or leaving sticky notes to make it a habit if you’re forgetful as this hack requires discipline.” 

Doing the washing up in the kitchen
Image Credit: Pexels/Hannah Grapp

Final word from the experts

Miroslav suggests trying to mix and match these popular ‘CleanTok’ trends to suit your lifestyle.

“Paired with consistency and a plan to maintain your progress, these hacks are easy to slot into your everyday life,” he explains.

“TikTok cleaning hacks are so popular as they are quick, creative solutions and can make cleaning approachable and fun.

“However, always be mindful to verify hacks for safety and effectiveness, as not all viral trends are suitable for every home or material.”

While trends on TikTok and other social media platforms can help us find new and better ways to clean when time is short, Sarah says we should be a little cautious about jumping onto every trend that pops up.

“For instance, some cleaning and tidying trends are aimed at doing lots in short bursts or on a daily basis but this might not suit everyone’s personality or lifestyle,” she explains.

“If we can’t find time each day to keep up with these cleaning and decluttering challenges and routines, it can lead to a sense of failure.”

Sarah says it is also worth bearing in mind that social media accounts tend to show a slightly idealised view of home life and clever filming and editing can make hard tasks look effortless.

“So, you’re not always getting a realistic picture of what’s involved with a hack or trend,” she adds.

“Plus, trying to make your home look as aesthetically pleasing as those on TikTok is rarely achievable if you have small children.”

The other thing you need to be sure of is that the trend you’re trying is safe and effective.

“Trends that involve mixing cleaning chemical cleaners or forcing thick foams down plug holes can be dangerous and damaging,” Sarah warns.

Looking for more cleaning inspiration? Lynsey Crombie AKA the Queen of Clean shared her expert tips for faster, greener cleaning or find out more about whether the Closing shift is really the secret to a tidy home


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