Written by Paisley Tedder

H&M Home’s new For the Love of Art collection champions female artists

H&M Home has collaborated with three amazing female artists for the new Love of Art collection. Filled with personal and unique pieces for the home, it includes graphic cushions, blankets, alluring ceramics and decorative posters.

Good Homes magazine introduces the three collaborators and their designs…

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Photo: H&M Home

Sacrée Frangine

The first of the collaborators is creative duo, Sacrée Frangine, bringing together two childhood friends, Célia Amroune and Aline Kpade. The pair use minimalistic illustrations in warm colours, showing the beauty of sisterhood, motherhood and womanhood.

Their work, entirely inspired by people and feminine themes to show the beauty in the everyday, appears on a selection of alluring ceramics, including vases, plant pots and candles.

‘Our pieces are a gentle reminder to take time. Take time to dream, to contemplate the landscape, smile and spend time with people you love,’ they said.

H&M Love of Art stoneware vases on wooden table with candle

Large stoneware vase, £39.99

Brunna Mancuso

The second artist contributing to the collection is Brunna Mancuso. She creates her beautiful art in her studio in São Paolo, Brazil, and this includes posters made in various techniques: watercolour, gouache, and acrylics. Moreover, each of the posters portrait Brunna’s favourite motive, women, which will add vibrance and charming elegance to your gallery wall.

‘Women are both powerful and delicate at the same time,’ says Brunna. ‘I like to explore that in my work using expressive brush strokes, textures, shapes and colour. Therefore, I’d love it if every woman on the planet felt as confident as the women I paint.’

H&M Home Love of Art posters on wooden surface

Illustrative poster, £19.99

Diana Ejaita

The third and final collaborator to the H&M Home x Love of Art collection is Italian-Nigerian Berlin-based artist Diana Ejaita. She uses silhouettes in dramatic and contrasting colours and her work has featured on the cover of many respected magazines. As a result, her illustrations stand out in a combination of contrasting black and white with soft patterns and textures portraying feminine strength.

Diana’s art has been placed on a selection of textiles and soft furnishings. For example, embroidered cushion covers, and soft, woven jacquard blankets.

‘For this collection, I was thinking of people being in dialogue with the environment, specifically the messages that inspire us to make choices in respect of nature,’ says Diana. ‘I think these types of reflection are fundamental nowadays.’

Patterned cushion covers and blankets on cream seat

Embroidered cushion cover, £29.99

The H&M Home Love of Art collection is available to shop online and at H&M Home stores nationwide from 7 October 2021.

Will you be making any purchases from the new H&M Home Love of Art collection? Let us know by tweeting us @goodhomesmag, or via Facebook or Instagram. Use the hashtag #ThisGoodHome for your chance to be featured on the Good Homes feed.

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