What to expect at this year’s Cake and Bake Show
Whether you’re a budding baker or a seasoned cake-maker looking for tips, enjoy a great day out and be inspired at Britain’s biggest baking event hosted between 1 and 3 October 2021 at ExCeL London.
Good Homes magazine picks out the highlights of this year’s show…
Watch live baking demos
The Cake & Bake’s Baking Theatre is the ultimate crowd pleaser where a full programme of star speakers from the cake world will take to the stage daily in a series of delicious demos. From Rosemary Shrager’s very cheesy scones to Juliet Sear’s cupcake wreath, there’s something for everyone to enjoy.
Demonstrations on the Baking Theatre are free, with plenty of viewing areas and seating on a first come first serve basis.
Additionally, you can also visit the Sugar Craft Stage so you can touch up on your piping knowledge and learn new, advanced fondant techniques.

Famous bakers will be showing off their skills and teaching the tricks of the trade throughout the day
Shop the latest baking supplies
Shop for the latest equipment and sugarcraft supplies at the Market Stands and sample a delicious array of freshly baked produce from the country’s leading artisan bakers and cake makers.
From cakes to brownies, and breads to pies, The Cake & Bake Show Market Stands section has an array of produce that will not only tempt the tastebuds but offer visitors the chance to see all the latest creations and baking trends from cake experts and master bakers alike.

There are plenty of baking supplies and treats to purchase at the show
Meet celebrity bakers
The events will play host to top culinary talents and celebrities, such as master patissier Eric Lanlard and celebrity TV chef and I’m a Celeb… contestant, Rosemary Shrager.
Plus, they will be joined by chocolatier Paul A Young, UK baking expert Juliet Sear and Ed Kimber, aka, the ‘Boy who Bakes’, as well as past contestants from The Great British Bake Off, including the quarter finalist Paul Jagger.
These are just a few of the names who will be on hand to offer expert advice and guidance throughout the show.

Paul Jagger from GBBO is one of the celebrity guests at the Cake and Bake Show
Get serious baking inspiration
Supporting some of the country’s best cake designers and experts, prepare to be wowed by this year’s Over the Rainbow cake competition and amazing cake installation created by Rosie Cake Dive.
Showcasing their craft and inspiring the passionate foodie audience, these cakes are truly works of art.

Impressive cakes fitting this year’s theme ‘Over the Rainbow’ will be on display
For further information see thecakeandbakeshow.co.uk and book your tickets at cakeandbake.seetickets.com
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