Written by Paisley Tedder

Dunelm launches SS22 collection with Holly Willoughby

Holly Willoughby’s latest Dunelm collection is the largest she’s ever designed for the brand. The This Morning and Dancing On Ice presenter has added new product categories, including wallpaper, curtains and more.

The new SS22 collection, available at Dunelm, takes inspiration from Holly’s love of nature, with plenty of floral and foliage patterns throughout. These are designed to bring the outdoors into our homes.

‘I like to have things in my home that I’ll keep for a long time and will cherish and that’s always in the back of my mind when I’m designing something new,’ says Holly. ‘It’s important to me that my collection is versatile, and can be mixed and matched to complement most interiors.’

Holly Willoughby Dunelm collection pink bedding set

Photo: Dunelm

Read the quick-fire Q&A below for more on the Holly Willoughby x Dunelm collection…

What’s the inspiration behind the design of the new range?

I adore nature and I’ve always been influenced by pretty florals and foliage. My vision with this new collection was to ‘bring the outside in’, so the designs are still pretty and feminine, but also very fresh and relaxed.

Which is your favourite print and why?

It’s difficult to choose just one as I love them all, but if I had to choose it’d be the Catalina design. I love the freshness of the cool blues and the floral silhouettes; it’s so calming and refreshing.

Catalina 100% cotton duvet cover and pillowcase set, from £40 Photo: Dunelm

How important is home to you?

Home needs to be somewhere where you feel safe and comfortable enough to put your feet up and relax on the sofa. Being surrounded by beautiful things that feel nice and have a unique quality to them.

Holly Willoughby Dunelm Tamsin grey eyelet curtains

Tamsin eyelet grey curtain, from £65. Photo: Dunelm

How have your interiors tastes changed over time?

Well certainly since having kids, anything that looks beautiful and is also super durable is honestly a quality I value for anything I buy for my home.

Do your kids have a say on your interiors?

I think it’s important to nurture their creativity, especially in their own spaces, so they’ve chosen a lot of the decor in their bedrooms and they absolutely love it!

Holly Willoughby Dunelm floral wallpaper

Samira wallpaper, from £10 a roll. Photo: Dunelm

The Holly Willoughby x Dunelm collection is available in-store and online now. Prices range from £10 for a pillowcase to £85 for curtains.