Why Scandi-style interiors are most inspiring for Brits
New research from Shutterly Fabulous has shown that Brits are most inspired by Scandi-style interiors.
The poll, conducted in honour of upcoming World Interiors Day 2025 (30 May), found that 1-in-5 millennial Brits embrace the Scandi-aesthetic.
It’s not hard to see why; with its clean lines, neutral tones and cosy minimalism, 13% of Brits say that it’s the look they’d most want in their home.
The trend is most popular in Scotland and the South East – with 18% and 17% respectively saying they’d like it the most.
Meanwhile, contemporary interiors continue to hold a strong appeal, with 24% of respondents, particularly older age groups, saying that it’s their preferred style.
Londoners prefer stylish and classic interiors, with 15% drawn to Art Deco glamour, and 12% preferring the timeless charm of Victorian design – reflecting the capital’s rich history and love for bold spaces with plenty of character.
What is Scandi style décor?
Scandinavian style interiors are minimalist and simple.
Think white walls, wooden floors, modern furniture and very little clutter (if any!)
It originates from Nordic influences and is said to bridge the gap between simple, minimalist and functional design choices.
Scandi décor is clean, cosy, bright – in the winter it’s candles and hygge inspired designs, but in summer it’s simply minimalism with natural elements and textures.
Colour wise, Scandi-style décor tends to be light and airy, with greys, ivory, tan and light shades, while the texture tends to focus on the organic and natural – including soft or chunky knits, sheepskin rugs or wool (generally textures that add interest and warmth to a space).
What is Scandi style furniture?
Just like with the décor, Scandi-style furniture is minimalist, modern and generally wooden.
It feels close to nature combining function and beauty, and can be curvy or straight.
It’s smooth and sleek with light-hued wood – often contrasting with a white materials.
Household favourite, IKEA has plenty of great examples of Scandi-style furniture.
Scandinavian furniture is minimalist, with clean lines and light, airy silhouettes. Smooth, sleek, light-hued wood often contrasts with restful white upholstery, creating a beautifully clean and simple look. There are simple lines with little to no ornamentation.
Where to shop Scandi style?
There are plenty of places you can shop for Scandi style furnishings, depending on what you’re after and your budget.
Here are some of our current favourite Scandi style buys on the market right now…
Bee wool throw
As we’ve already mentioned, Scandi vibes are all about cosy and comfy settings, so throws are an essential.
Come summer or winter, they’re perfect for wrapping round yourself, whether that’s as the temperature drops in the garden on a June evening, or cosying up on the sofa watching a film in the winter.
This 100% wool offering in Rich Yellow has a cute honeycomb pattern, with stunning tasselled edges – it’s literally the bees knees.
- Bee Wool Throw, £120 from JJ Textiles – buy here
Holbeck dining chairs
These stunning dining chairs are the perfect combination of elegance and comfort.
The sleek, flowing wood design is straight out of the Scandi rulebook with its minimalist, smooth aesthetic and modern craftsmanship.
Lightweight, yet stable, these chairs are stackable which allows for easy storage.
The wooden frame is sturdy and durable, with a weathered or walnut finish depending on preference.
- Holbeck dining chair, £225 each from Peppermill Interiors – buy here
Scandi style mountains
The Scandi styling doesn’t have to stay in the communal areas of your home, it can look great in a neutral or minimalist style children’s bedroom, too.
This gorgeous wallpaper mural has a stunning abstract mountain design, exuding tranquillity and serenity for your child.
It fosters a calming ambience that both little ones and adults will appreciate.
Each mural is made to measure so will be a perfect fit for your wall space.
It’s easy to install and made with durable materials so will maintain its stunning look for years to come.
- Scandi style mountains wallpaper, £33 per m2 from Wall Sauce – buy here
Stylish sideboard
This black and natural Chevron Wood Sideboard has the perfect blend of style and functionality.
It features two cupboards with shelves and three drawers, with plenty of storage for kitchen and household essentials.
It combines timeless style with modern design, with textured cupboard doors and contemporary clean lines.
The sleek surface is perfect for table lamps or other accents, too.
- Rhylie black and natural chevron sideboard, £1,195 from Ruma – buy here
Cosy cuppa
The hygge concept of Scandi styling is alive and well with this gorgeous Fine Bone China Mug.
It’s ideal for enjoying your favourite brew, with the bird theme meaning each mug is a unique work of art in itself.
The mug comes nestled in its own bird box (choose from six different bird designs) with the image screen printed and applied by hand before firing.
The small size fits comfortably in your hands with a capacity of 350ml making it ideal for your favourite hot drink.
- Bird box hot chocolate mug, £17.50 from Twenty Birds – buy here
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