Yankee Candle launches Scent of the Year 2020
A panel of experts have combined wellness and lifestyle trends to come up with a Scent of the Year for Yankee Candle, but what is it?
Image: Yankee Candle
Yankee Candle has partnered with global trend experts in the fields of fashion, wellness and lifestyle to uncover what will matter most to consumers in 2020.
And what did they find? That there is a significant shift away from the attitude of always wanting more, as well as a need for people to simplify their lives, unplug and reconnect with themselves and their loved ones.
Image: Yankee Cande
In response to this, Yankee Candle decided to create a new scent named ‘Awaken’. At the heart of the 2020 Scent of the Year is grounding notes of driftwood and amber with a one-of-a-kind mineral fragrance, giving it a gorgeous freshness.
This sense of freshness is also reflected in its packaging – a simple crackled glass jar, which elegantly bounces the light around the room.
Awaken is available in a large classic jar candle for £25.99 for a limited time only, here!