Valspar changes names of ‘outdated’ pink colours
March 4, 2020
Ahead of International Women’s Day, Valspar paints has rebranded a number of its pink shades with gender-neutral names.
Image: Valspar
Today, paint brand Valspar is holding its hands up and acknowledging that some of the names of its pink paints are outdated, announcing that it will be scrapping some of these names just in time for International Women’s Day!
Its range of pink paint has been given a makeover with names such as Dollface, Sweet Angel and Girly Girl changed to Woke Up Like This, Fearless and Anything You Can Do respectively.
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~ Karen Walker, Editor, Good Homes
Image: Valspar
In addition to these name changes, Valspar ais launching its #RethinkPink campaign, asking the public to take to social media to comment on the new names and also help them rename a further four paint colour names – Shy Girl, Dolled Up, Faint of Heart and Dainty Delight.
Do you have any name suggestions? Say goodbye to gender stereotype paint names and hello to female empowerment!
What do you think about the colour name changes? Tweet us @goodhomesmag or post a comment on our Facebook page!
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A message from the editor:
Let us help you create the home of your dreams! Get ideas & inspiration from Good Homes every month, delivered direct to your door. Visit goodhomesmagazine.com/newsletter to sign up for the weekly Good Homes newsletter. Meet the Good Homes team at Ideal Home Show and be inspired by our on-trend roomsets.
~ Karen Walker, Editor, Good Homes