Written by Becca Green

Valspar changes names of ‘outdated’ pink colours

Ahead of International Women’s Day, Valspar paints has rebranded a number of its pink shades with gender-neutral names. 

 valspar pink shade - valspar changes names of outdated pink colours - news - goodhomesmagazine.com

Image: Valspar

Today, paint brand Valspar is holding its hands up and acknowledging that some of the names of its pink paints are outdated, announcing that it will be scrapping some of these names just in time for International Women’s Day!

Its range of pink paint has been given a makeover with names such as Dollface, Sweet Angel and Girly Girl changed to Woke Up Like This, Fearless and Anything You Can Do respectively.

pink valspar colour chart - valspar changes names of outdated pink colours - news - goodhomesmagazine.com

Image: Valspar

In addition to these name changes, Valspar ais launching its #RethinkPink campaign, asking the public to take to social media to comment on the new names and also help them rename a further four paint colour names – Shy Girl, Dolled Up, Faint of Heart and Dainty Delight.

Do you have any name suggestions? Say goodbye to gender stereotype paint names and hello to female empowerment! 

 

What do you think about the colour name changes? Tweet us @goodhomesmag or post a comment on our Facebook page!

 

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