Written by Becca Green

John Lewis & Partners launches Virtual Sofa technology

Today, John Lewis & Partners has launched a new augmented reality feature on its IOS app which will enable customers to see how sofas and armchairs will look in their homes before they buy.

john lewis virtual shoppiong - John Lewis & Partners launches virtual sofa technology - news - goodhomesmagazine.com

Image: John Lewis & Partners

A sofa is a huge purchase for your living space and so important to get right.

Have you ever wanted to know what it would look like in your own living room before committed to your style? Well, thanks to the new ‘Virtual Sofa’ feature on the John Lewis & Partners app, you can now choose from 123 of the brand’s best selling sofas and place them in your own home before you part with your cash.

john lewis grey scandi sofa - john lewis & partners launches virtual sofa technology - news - goodhomesmagazine.com

Image: John Lewis & Partners

Sean O’Connor, Partner and Head of Online Product & Customer Experience, said: ‘Buying a new sofa or armchair is a very considered purchase as it’s something we tend to have for a long time. From talking to our customers we know that many of them go through as many as 13 different stages before making their final choice of sofa; so we wanted to simplify this process for them.’

How to use Virtual Sofa:

  • Open the John Lewis & Partners app
  • Tap the ‘View In Your Room’ banner on the homepage and the button below the product
  • Tap Get Started, hold the phone towards the floor and move slowly from side to side to scan the room
  • When a square appears tap it to load the sofa or armchair onto the screen
  • Double tap to turn dimensions off and on, whilst colour swatches are shown at the bottom of the screen and can be tapped to apply or easily hidden from view
  • Use one finger to move the product around the screen and two fingers to rotate the product for a full 360 view


The ‘Virtual Sofa’ technology is available to anyone using the John Lewis & Partners app on an IOS13 enabled device. It’s time to get shopping!


What are your thoughts on this latest shopping feature? Let us know by tweeting us @goodhomesmag or post a comment on our Facebook page.



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