Habitat launches kids homeware collection
This is the first ever Habitat kids homeware collection for all-year round, and it’s perfect for bedrooms, playrooms, dens or study spaces with fun filled-furniture and inspiring pieces that the whole family will love. The collection will launch online and in Argos and Sainsbury’s stores in September 2021, so there isn’t too long to wait.
Rona Olds, head of home and furniture products at Habitat tells us: “We understand that the infant years really inform and shape how children develop so you’ll find design ideas that promote nurturing environments across our three ranges. Mini study area essentials and informative yet playful patterns are there to encourage independent learning whilst teepees, canopies and whimsical characters create positive, fun surroundings that inspire interactivity. We’ve considered small spaces, functionality and storability too, to create a well-rounded kids range that will please the entire family.”
The three stories include Into The Wild, which is all about the animal kingdom; Homespun, creating a magical world for daydreamers; and Pop which has simple yet joyous designs, easily integrated into family settings. Read on to find out more about each of the three themes, and out favourite picks…
Into The Wild
This wildlife range is desired to inspire imaginations and the amazing host of characters are bound to be popular with your little ones! The bold colours and in-house designed prints and textures will immediately attract your little one’s attention. With everything from storage, seating and sleeping solutions, you’re bound to find everything you need for their new bedroom set up.
Abigail Clarson, senior designer at Habitat explains: “Hand-drawn fonts and animal illustrations were designed to inspire and educate, crammed full of jungle characters and prints that kids can learn about with family and friends. We’ve given the animal characters a playful twist, seen in leaping tigers, mischievous baboons and chilled out cheetahs. By experimenting with scale in oversized animal artworks, subtle botanic prints and small-scale geometrics, we’ve created an eclectic yet cohesive look that’s easy for parents to achieve through a mix and match approach.”
Our favourite Into The Wild picks…
1. Sienna Jungle Play Tent, £25
2. Into the Wild tiger shaped rug, £75
3. Animal bookcase elephant, £90
Full of rainbow themed uplifting shades, the energetic Pop collection will inject personality and colour into your children’s interiors. The minimalist Scandi style desks and slimline storage help to create pockets of space for learning, while rainbow print duvet sets help to bring vibrance to little one’s bedrooms.
Anna Cross, home living buying manager for Habitat tells us: “Create a cute kids corner with a slimline wall-mounted bookcase housing favourite books and toys. The four gallery-style shelves are cleverly designed to display book covers, making choosing a bedtime story easier than ever. Available in a series of block pastel colourways and with a slim profile, it can seamlessly blend into communal areas for those creating a study space in the family living room.”
Here are some of our favourite Pop picks…
1. Spot paper XL shade 45cm, £6
2. Sienna cheetah spot beanbag, £30
3. Coloured round shelf in blue, £22
The third element of the new Habitat kid’s homeware collection is Homespun. This is filled with calming shades and accessories that sets your children’s imaginations free. The colour palette has an inviting warmth, layering pinks and beige with natural materials for a soft, comforting style. Cosy rugs, canvas storage boxes and shaped cushions also pull of a cosy vibre, whilst pine wood designs allow kids to get creative.
Anna Cross, home living buying manager shares “Inspired by the trend for mini-me clothing popular on parenting Instagram feeds, we wanted to create accessories for kids that resonate with adult interior styles. This lightweight woven design is a twist on our best-selling rattan pendant, reinvented in a miniature shape for family homes that channel a rustic or boho look.”
Our favourite Homespun pieces…
1. Kids cloud clock, £22
2. Molly canopy, £25
3. White ball string lights, £8
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