Written by Hugh Metcalf

Graham & Brown launch first-ever wallpaper app

Leading wallpaper and paint manufacturer develops game-changing decorating app using augmented reality so you can try before you buy

graham and brown triangle pattern rose gold quartz geometric copper wallpaper in a living room

Image: Graham & Brown

Leading wallpaper and paint manufacturer Graham & Brown launched their in-house designed visualisation app last week. As one of the major online players in the interiors market, their app is the first of its kind utilising the latest augmented reality technology to present a fully wallpapered wall in real-time using an iPhone/iPad camera.

This allows customers to clearly visualise what the pattern and colour will look like on their own walls so we can try before buying, which is a big step up from the swatch method.

graham and brown decoratear decorating app

Image: Graham & Brown

“People love the thought of using wallpaper but often struggle to visualise what it will be like on their walls. Whilst there is a lot of inspiration to be found socially, online and in magazines, making that jump to what it will look like in your own space is a challenge for most of us. This app makes it easy and is very intuitive. You can save your favourites or take an image of your creation to review and share. If you like what you see you can buy it then and there,” says Alan Kemp, Head of Brand at Graham & Brown.

Paul Martin, Head of IT at Graham & Brown says, “The aim was to make something intuitive, accessible and quick to use, that uses technology to solve the age-old visualising problem. We’ve seen in testing that people are far bolder in their choices because they’ve seen exactly how a paper might look.”

Graham & Brown DecoratAR is available to download FREE from Apple App Store by searching “Graham & Brown”. An android version will be available later in the year.

We can’t wait to test this out.

 

Will you be trialling Graham & Brown’s DecoratAR app for your next decorating project? Tweet us @goodhomesmag or post a comment on our Facebook page.

 

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