Written by Jenny McFarlane

Top Christmas food trends from ASDA’s product development team

We sat down with Linsey Taylor, ASDA’s Senior Director for new product development to find out about their food trends for Christmas 2019.

baked camembert cheese with a garlic bread surround sharing platter from asda's christmas food range 2019

Image: Asda

Christmas is coming – whether we’re ready for it or not – and what better way to ease you into the festive season than previewing some delectable food that you’ll be chowing down on this December 25th.

Ahead of the most wonderful time of the year, ASDA have identified four trends that feature throughout their expansive food, drink, home, beauty and fashion product ranges for 2019.

Linsey Taylor, Senior Director for new product development explains:

“For me, this is the most exciting time of the year, unveiling the fabulous food and drink combinations we’ve been working hard on for the festive season. There’s something special about families coming together to celebrate the big day and it’s our job to ensure there’s delicious food for everyone to enjoy, and plenty of options for all involved.

This year, we’ve created even more Extra Special products to make your festive feast feel much more luxurious. We’re also continuing to cater for the ever-growing plant-based population with vegan twists on festive favourites, ensuring there’s something for everyone this Christmas.”

Without further ado, here are Asda’s Christmas trends that you’ll love.


Camembert tear and share garlic bread in a pan from asda's Christmas food range

Image: Tear and share your way through the festivities with this ready-to-bake camembert wreathAsda

“Christmas is the best time to spoil your family, friends and guests with lavish food and drinks. From party canapés to the big day itself, opting for opulence and pushing the boat out for your festive feast is just one of the many ways to make sure everyone feels special when celebrating the most magical time of year.”


nougat and nut brittle from Asda's christmas food range 2019

 Image: Crafted by a third-generation family in northern Italy, this artisan Extra Special Peanut Brittle Bar has been lovingly made, with rich flavours and a delightful crunch, Asda

“The festive season is the ideal time to think about others and make a difference. From making more conscious choices for ourselves and the environment, to helping others when they need it most, this year, ignite a passion for making a difference to someone else’s Christmas.”

Something for everyone

vegan pie from asda's christmas food range

Image: This impressive Festive Vegan Wellington’s puff pastry is filled with chickpeas, cranberries, apricots and blended with festive spices, topped with a sweet cranberry sauce, Asda

“Bringing your favourite people together and spending quality time with loved ones at Christmas is what it’s all about. By focussing on each other and turning festive classics into options everyone can enjoy, you can ensure nobody is missing out this Christmas.”


Millionaires shortbread village dessert from asda's christmas food range

Image: Made up of small bronze and gold dark chocolate houses, with layers of crunchy digestive crumb, chocolate coated honeycomb, gooey salted caramel sauce, Belgian white chocolate mousse and a milk chocolate ganache, Asda

“The festive season is all about having fun and putting a smile on someone’s face, and providing food centrepieces, Christmas decorations and focal features is certainly a way to really get the party started and get your guests talking.”


Which food trend will you be following on December 25th? Tweet us @goodhomesmag, or post a comment on our Facebook page.



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