Yankee Candle launches Scent of the Year 2021
March 16, 2021
The leaders in home fragrance announce their highly anticipated, third annual Scent of the Year
Image: Yankee Candle
In response to the difficult past year we’ve had and the lack of travel opportunities due to national restrictions, Yankee Candle have decided to create a new scent named ‘Discovery’. Tuning into our yearn for authentic connections and cultural curiosity, the company hope to ignite renewed feelings of discovery, energy, tactility and nostalgia with their newest launch.
Known for their candles, wax melts, diffusers and accessories, Yankee Candle introduced the initiative in 2019 where ‘One Together’ made its debut to kick off the collection. One year later we were introduced to ‘Awaken’; a scent focussed around wellness and lifestyle trends.
And now, Discovery hopes to gain our attention through a perfume passport, providing a much-needed sensual getaway – without the inconvenience of airport delays!
Read more: Yankee Candle launches Scent of the Year 2020
Inspiration behind the scent
Image: Yankee Candle
Warming notes of red ginger and guava, combined with a melange of passionfruit, mango, starfruit and musky vanilla take our noses through a global journey. With people around the world ‘craving travel and exploration now more than ever before’ according to Anna Witton, VP of Marketing, the candle immerses your space with an exotic assortment of aromas, whisking our senses away to far-flung destinations.
Witton also went on to say: ‘Knowing that travel may still be out of reach for many this year… [the candle] was designed to help people fulfill the universal desire to discover new cultures, make new memories, and embrace new connections from the comforts of their own homes.’
Read on for a detailed breakdown of why the British brand considered this cocktail and fruits and spices…
A message from the editor:
Let us help you create the home of your dreams! Get ideas & inspiration from Good Homes every month, delivered direct to your door. Visit goodhomesmagazine.com/newsletter to sign up for the weekly Good Homes newsletter. Meet the Good Homes team at Ideal Home Show and be inspired by our on-trend roomsets.
~ Karen Walker, Editor, Good Homes
Fragrance breakdown
Image: Yankee Candle
- Top notes: Punchy red ginger adds colour, freshness and zest, evoking inspiration for our next Asian inspired culinary dish.
- Middle notes: Floral starfruit brings us further to the depths of Caribbean islands and tropical jungles, whilst juicy mango sparks hopes and passions reminding us that adventure is around the corner; Tart hints of passionfruit, inspire us to plan our next holiday.
- Base notes: The familiar smell of creamy and musky vanilla brings comfort and serenity to our space.
Packaging
Image: Yankee Candle
This sense of culture is also reflected in its packaging. The Moroccan-inspired motif featured on its glass jar creates a beautiful silhouette in your space when lit.
Availability
Image: Yankee Candle
Discovery is available in a large classic jar candle for £26.99 and is available to buy on International Fragrance Day (March 21) at YankeeCandle.co.uk.
Why not share your experiences of the candle using the hashtags #ScentOfTheYear and #ScentOf2021?
Will you be getting your hands on the Yankee Candle Scent of the Year? Let us know by tweeting us @goodhomesmag or post a comment on our Facebook page.
RELATED ARTICLES
Ikea Home Sanctuary trend: ‘Springtime is the perfect opportunity to hit refresh!’
6 ways to make your home a cosy haven
5 ways to make your candles last longer
A message from the editor:
Let us help you create the home of your dreams! Get ideas & inspiration from Good Homes every month, delivered direct to your door. Visit goodhomesmagazine.com/newsletter to sign up for the weekly Good Homes newsletter. Meet the Good Homes team at Ideal Home Show and be inspired by our on-trend roomsets.
~ Karen Walker, Editor, Good Homes