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Find out why Berber rugs aren’t just high quality home furnishings, but ethical, sustainable products too.

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Increasingly, the way we decorate our homes isn’t purely about aesthetic decisions and personal taste. Over the last couple of decades, there’s been an explosion of interest in buying and using ethically sourced goods.

And sustainability and beauty aren’t mutually exclusive things – some of the most gorgeous and unique handcrafted goods are produced in ways that won’t keep you awake at night. And if you’re looking for something that is truly distinctive and individual, look no further than a handmade Moroccan rug from Harfi.

Ethically made rugs

It’s important to Harfi that there’s a clear link to the artisans who make their rugs. This ensures that the rug makers get a fair deal, with no middleman, so the artisans get the maximum reward for their work. The Berber rug-makers work in a co-operative which helps them earn more for their products than selling individually.

These worker-led organisations help to bring their specialised skills to a wider audience than would be otherwise possible, and it means they can pool their resources and talent.

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It also guarantees that every single product – from rugs to throws – has its own story to tell.

These aren’t mass-produced rugs, but instead thoroughly unique products with elements of each maker’s idiosyncratic approach.

The Berber tradition

People buying ethical handmade homeware often want to know where there purchase has come from, and the story of the Berber people and their traditions is a fascinating one. The Beni Ourain rug, for example, is made in Morocco’s High Atlas Mountains by Berber women, using traditional methods that have been passed down and refined over countless generations.

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The handweaving techniques ensure that each piece is original, while the deep pile and soft texture ensure it’s a rug that will feel truly wonderful and luxurious underfoot. In terms of sustainability, these rugs are made from organic wool, and you can rest assured it wasn’t churned out by a faceless machine, but by a genuine artisan creating the product with love, care and skill.

Ancient customs doesn’t mean outdated, however. These are timeless rugs that look perfect in both contemporary and classic homes, and work in a variety of rooms.

To find out more about handmade rugs for your home and to discover more about the stories of the artisans, contact Harfi.

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