Find out why Berber rugs aren’t just high quality home furnishings, but ethical, sustainable products too.

PROMOTED FEATURE

2 NEW

Increasingly, the way we decorate our homes isn’t purely about aesthetic decisions and personal taste. Over the last couple of decades, there’s been an explosion of interest in buying and using ethically sourced goods.

And sustainability and beauty aren’t mutually exclusive things – some of the most gorgeous and unique handcrafted goods are produced in ways that won’t keep you awake at night. And if you’re looking for something that is truly distinctive and individual, look no further than a handmade Moroccan rug from Harfi.

Ethically made rugs

It’s important to Harfi that there’s a clear link to the artisans who make their rugs. This ensures that the rug makers get a fair deal, with no middleman, so the artisans get the maximum reward for their work. The Berber rug-makers work in a co-operative which helps them earn more for their products than selling individually.

These worker-led organisations help to bring their specialised skills to a wider audience than would be otherwise possible, and it means they can pool their resources and talent.

31 NEW

It also guarantees that every single product – from rugs to throws – has its own story to tell.

These aren’t mass-produced rugs, but instead thoroughly unique products with elements of each maker’s idiosyncratic approach.

The Berber tradition

People buying ethical handmade homeware often want to know where there purchase has come from, and the story of the Berber people and their traditions is a fascinating one. The Beni Ourain rug, for example, is made in Morocco’s High Atlas Mountains by Berber women, using traditional methods that have been passed down and refined over countless generations.

NEW

The handweaving techniques ensure that each piece is original, while the deep pile and soft texture ensure it’s a rug that will feel truly wonderful and luxurious underfoot. In terms of sustainability, these rugs are made from organic wool, and you can rest assured it wasn’t churned out by a faceless machine, but by a genuine artisan creating the product with love, care and skill.

Ancient customs doesn’t mean outdated, however. These are timeless rugs that look perfect in both contemporary and classic homes, and work in a variety of rooms.

To find out more about handmade rugs for your home and to discover more about the stories of the artisans, contact Harfi.

B

boucle-trend-in-your-living-room
Living Room

5 ways to bring the bouclé trend to your living room

Bouclé is a big trend in interior upholstery right now - find some key ways to bring the look to your home.
best-artificial-plants-for-decorating-your-home
Living Room

5 of the best artificial houseplants

Adorn your home with gorgeous artificial houseplants which require minimum maintenance.
ways-to-update-your-living-room-for-free
Living Room

7 ways to update your living room for free

Don't spend a fortune on redecorating your living space, take a look at these styling ideas which are free!
 
how-to-decorate-your-home-with-blue
Living Room

How to decorate your home with blue

If failing to perfect your colour scheme is giving you the blues, here's our top tips for decorating with the colour throughout the home. ...
painting-your-home-common-myths-debunked
Living Room

Painting your home: 5 common myths debunked

Think twice about these decorating myths, and get top tips on how to actually get the best finished when painting your home.
how-to-style-an-industrial-living-room
Living Room

Industrial living rooms: 5 top styling tips

Proven to be one of the hottest interior trends, industrial living rooms are definitely on our style radar.