The fashion retailer joins Zara and H&M by expanding its offering into home interiors. Sneak a peak at the brand new River Island homeware range here.

Dusky blue and white living room with cushions footstools and home accessories all from river island homeware collection 2018 -river-island-living-room goodhomesmagazine.com

Image: River Island, Press Loft

Fashionistas rejoice! You can now add another stylish clothing brand to your favourite interiors shopping list, as British fashion retailer, River Island has officially launched its first-ever homeware collection for AW18. 

River Island Home boasts a stunning 160-piece collection featuring three interior trends including Baby Doll, Electric Opulence and New Nordic. Each of these eclectic styles will be available in selected stores and online from 25th September 2018.

“The launch heralds the beginning of an exciting chapter for us”, says Dayna Sofair, Head of Homeware Buying. “Style doesn’t end at our clothes. Where we eat, the fragrance we wear and way we decorate our homes says as much about us as our favourite pair of jeans”, she continues. “With this in mind, we wanted to give our customer the chance to bring some of that signature River Island style and personality out of the wardrobe and into their homes”.

The collection will showcase the brand's signature style across soft furnishings, home accessories, storage items and furniture, aiming to help customers give their home a trendy, seasonal update. Take a peek and the new collection.

Electric Opulence  

River Island Homeware Collection 2018 including tiger cushion, neon candle holders and ethnic cushions in pink and blue -river-island-living-room-goodhomesmagazine.com

Image: River Island, Press Loft 

Celebrate your most lavish tastes with Electric Opulence's sumptuous palette and luxe finishes. Think plush velvet cushions, soft faux furs and antique looking trinkets for a “sophisticated luxury feel with added personality.”

Baby Doll 

river island homeware collection 2018 including leopard ornament, graphic cushions and a multi coloured rug -river-island-living-room-goodhomesmagazine.com

Image: River Island, Press Loft 

Baby Doll is made for "kitsch colour-lovers". With touches of leopard print, ombre, quirky pout prints, two tone vases, iridescent sequin cushions and colourful faux furs, this bold and playful look is perfect to brighten up even the coldest of winter's days.

New Nordic 

River Island Homeware collection 2018 Aztec fluffy rug, Aztec macrame, gold lanterns, gold and white cushion and mustard cushion -river-island-living-room-goodhomesmagazine.com

Image: River Island, Press Loft 

River Island's New Nordic trend features a stripped-back style and a chic Scandinavian aesthetic, boasting "feminine touches with a quirky edge”. The look is rich with warm neutrals, dynamically contrasted with metallic finishes and geometric prints.

 

What are your first impressions of the new collection? Share your thoughts by tweeting us @goodhomesmag or posting a comment on our Facebook page.

 

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