IBA19 Badges Nominated

Leading wallpaper and paint manufacturer develops game-changing decorating app using augmented reality so you can try before you buy

Graham Brown Wallpaper Triangle Pattern Marble Copper Living Room Cropped

Image: Graham & Brown

Leading wallpaper and paint manufacturer Graham & Brown launched their in-house designed visualisation app last week. As one of the major online players in the interiors market, their app is the first of its kind utilising the latest augmented reality technology to present a fully wallpapered wall in real-time using an iPhone/iPad camera.

This allows customers to clearly visualise what the pattern and colour will look like on their own walls so we can try before buying, which is a big step up from the swatch method.

Graham And Brown Decoratear Decorating App

Image: Graham & Brown

"People love the thought of using wallpaper but often struggle to visualise what it will be like on their walls. Whilst there is a lot of inspiration to be found socially, online and in magazines, making that jump to what it will look like in your own space is a challenge for most of us. This app makes it easy and is very intuitive. You can save your favourites or take an image of your creation to review and share. If you like what you see you can buy it then and there," says Alan Kemp, Head of Brand at Graham & Brown.

Paul Martin, Head of IT at Graham & Brown says, "The aim was to make something intuitive, accessible and quick to use, that uses technology to solve the age-old visualising problem. We’ve seen in testing that people are far bolder in their choices because they’ve seen exactly how a paper might look.”

Graham & Brown DecoratAR is available to download FREE from Apple App Store by searching “Graham & Brown”. An android version will be available later in the year.

We can't wait to test this out.

 

Will you be trialling Graham & Brown's DecoratAR app for your next decorating project? Tweet us @goodhomesmag or post a comment on our Facebook page.

 

RELATED ARTICLES

7 easy decorating ideas to instantly update your home

8 of the best interior design trends for 2018

More decorating ideas for your living room

A Modern Home With An Indoor Outdoor Area Created Using Tiles Copy
Living Room

How to transform your home with an indoor-outdoor living area

Create a sensational indoor-outdoor living area with Valverdi’s porcelain tiles.
Modern Style With Gardens
Living Room

Making a forever home with stone wool insulation

Keep your home warm while cutting energy bills with cutting edge stone wool insulation.
 
Maisons Du Monde Azuki Decor Collection AW19
Living Room

First look at Maisons du Monde's Autumn Winter 2019 collection

Maisons du Monde is set to launch its new Autumn-Winter 2019 decor collection which focuses on 6 key trends. See our top picks from the...
Madecom Green Velvet Sofa Living Room
Living Room

How to choose a new sofa

Choosing a new sofa is trickier than you would think. We detail the things you need to take into consideration before splurging on your living...
Light Conservatory With English Blinds Keep Conservatory Cool
Living Room

7 smart ways to keep your conservatory cool this summer

Everyone loves relaxing in their conservatory in the summer, but the heat can often make it unbearable. Here are a few ways to keep your...